The good folks at Business of Fashion (BoF) recently sat down with Peter Poopat and Flavio Girolami, the founders of Common Projects, and discussed the inception and growing success of the New York-based footwear brand. Poopat and Girolami came up with the concept in the mid '90s when the sneaker market was saturated with casual footwear and lacked more refined sneakers. Together, with seed money coming from their own pockets, they teamed up on a mission to create a clean-cut, high-quality sneak...
The good folks at Business of Fashion (BoF) recently sat down with Peter Poopat and Flavio Girolami, the founders of Common Projects, and discussed the inception and growing success of the New York-based footwear brand. Poopat and Girolami came up with the concept in the mid '90s when the sneaker market was saturated with casual footwear and lacked more refined sneakers. Together, with seed money coming from their own pockets, they teamed up on a mission to create a clean-cut, high-quality sneak...
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